JBL

REMASTERING A HERITAGE BRAND

As creative director for JBL, my work focused on growing our relationship with the brand and product teams, building a trusting partnership, and ultimately, using the strength of that relationship to develop a bold strategic and creative vision to match their ambitions.

Our collaboration resulted in a dynamic new take on the brand look, feel, and tone. From product and lifestyle photography to eComm landing pages, we used this new creative filter to turn up the volume on product and brand experience.

We also developed an innovation pipeline. Integrtating technologies, like AR, into digital and retail give consumers a new way to experience products.

Using cultural insights to drive strategy, the finely-tuned aesthetic clearly resonated with our audience with measureable positive change across KPIs.

+25%
GROWTH

+56%
ENGAGEMENT

+191% CONVERSATION

At the heart of this brand revolution was vibrant "unrehearsed" product and lifestyle photography that breathed life into their visual storytelling. The photo style was inspired by a historical catalog of raw, behind-the-scenes editorial work.

FALL/WINTER

SPRING/SUMMER

PROTOTYPING THE FUTURE
OF RETAIL

JBL is known for packing incredible sound into beautiful, iconic form factors. People love the sound out of the box and fall deeper in love with the products once they uncover the killer features, which often go overlooked and under-communicated in retail.

To solve that problem, we prototyped a first-of-its kind AR retail expereince that highlighted key features and functions in unexpected ways only possible with mixed reality. Turning shopping into an unforgettable and unbeliebaly compelling brand and product expression.