COLE ORLOFF Cole Orloff Signature
I'm a creative director working across disciplines, media, and dimensions. I clarify vision, define strategy, and direct production—crafting compelling creative that moves products, brands, culture, and markets.
GOOGLE CLOUD Experiential demos showcasing Google's cutting edge AI models and products.
QUALCOMM Copy and creative direction for Snapdragon keynote film.
NBA Spatial and digital product design and development of a connected training facility and companion app.
ROBINHOOD Concept and copywriting for a new verbal identity.
COINBASE Concept, key messaging, copy, and content strategy for the pre-IPO redesign of Coinbase.com.
CURALEAF Establishing and managing the in-house creative studio to elevate the brand into a national wellness company.
PITCHBOOK Design and interaction direction for a permanent architectural-scale installation.
[ SELECTED ARCHIVE ] [ v ]
AMEX Writing, producing, and directing a globe-spanning dining documentary series with the world's best chefs.
JBL Creative direction for lifestyle and product photography refresh.
STANDARD ISSUE Creating CGI procedural animations and photoreal renderings showcasing a custom architectural material sampling program.
DEKKO Creative direction and 3D design and animation for the Purl product launch film.
CW&T Creating photoreal product animations for the launch of the Time Since Launch v2.0 timepiece.
CRUCIAL DETAIL Designing and fabricating experimental culinary servingware featured on Netflix's Chef's Table.
Cole Orloff Portrait
[ BIO ]

My practice is driven by curiosity, craft, and a singular perspective. Surfing between interests—with a background spanning comedy, cooking, art, design, and technology—I import knowledge and experiences from one domain into the next.

I look for constructive interference: the positive patterns created when two distinct ideas overlap to make each other better or more interesting. My role is to observe, highlight, and amplify these intersections to solve complex brand challenges.

From design strategy for physical products to establishing and running a 20-person in-house agency for a $2B consumer brand to directing a documentary at the World’s Best Restaurant, I deftly adapt to each project, team, and set of circumstances.

I have a Master's from ITP at NYU.

[ CLIENTS ]
GOOGLE
GOOGLE CLOUD
QUALCOMM
ROBINHOOD
COINBASE
HBO
JAGUAR
TOYOTA
SAMSUNG
NBA
CURALEAF
PITCHBOOK
CW&T
DEKKO
STANDARD ISSUE
SCOTTS
UNITED
MICROSOFT
[ SKETCHES ]