COLE ORLOFF IS AN EXPERIENCED MULTI-DISCIPLINARY CREATIVE DIRECTOR. HE RUNS A STUDIO CALLED GENERAL SPECIFICS.

Case Studies

JBL
Look & Feel
Dekko
Product Launch
Pitchbook
Experience Design

CREATIVE EVERYTHING.
MORE OR LESS.

General Specifics adapts across contexts, media, and dimensions to solve complex challenges with strategic creative solutions.

Work has ranged from developing product design strategy to establishing and managing a 20-person in-house agency to shooting editorial photography at the World’s Best Restaurant. 

logo_Google
logo_Samsung
logo_Qualcomm
logo_NBA
logo_Coinbase
logo_Amex
logo_Robinhood
logo_HBO
logo_Microsoft
logo_United
logo_Curaleaf
logo_JBL
logo_Volvo
logo_Toyota
logo_Youtube
logo_Standard_Issue
logo_Jaguar
logo_CWandT

Selected Work

Sketchbook

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